WESTGATE SPORTS AND ENTERTAINMENT™

GLENDALE, ARIZONA

At the heart of Westgate City Center’s™ events and activation is Westgate Sports and Entertainment™ (WGSE), the development’s marketing, event and sponsorship arm. WGSE organizes and executes one-of-a-kind sports and entertainment activities and provides a special platform for consumer brands to activate their products and services through experiential marketing.

WGSE brings the development to life with original programming that highlights Westgate’s™ amenities and enhances local and national sporting events and activities at the Stadium and the Arena. Signature events include:

• Westgate™ Rocks New Year’s Eve bash,
• Action Sports half-pipe and freestyle motocross demonstrations,
• Live music in the Plaza,
• Monthly farmers markets,
• Westgate Bike Night,
• End-of-year holiday programming and
• High-end art exhibitions.

WGSE activates WaterDance Plaza before and after Phoenix Coyotes hockey games, concerts and Arizona Cardinals football games. Activities include live entertainment, parades and parties that attract tens of thousands of people. During Super Bowl XLII, WGSE organized a nine-day, 20-event party that attracted more than 250,000 people.

WGSE also schedules signature events such Westgate Rock’s New Year’s Eve, Westgate Bike Night and a monthly Saturday Farmers Market.

WGSE activated the Westgate Plaza approximately 200 days in 2009.